Value
- Benefit
- The discount is tiered by the business’s annual qualifying nights: 0–49 nights earns 10%, 50–249 earns 12%, and 250 or more earns 15% off the best available rate. It applies only to rack or standard rates, excluding taxes, fees, service charges, gratuities, incidentals, and nonqualifying rates. Qualifying nights must be completed, paid stays booked by authorized users through Business Direct.brand website ↗
- Type of offer
- Percentage offbrand website ↗
Dates
- Starts
- Nov 1, 2026brand team
- Ends
- Jan 31, 2027brand team
- Time zone
- America/New_Yorkbrand team
- Use by / stay window
- No specific booking or stay window is stated. Qualifying stays are counted by calendar year, January 1 through December 31; stays must be completed and paid for in full.
Who qualifies
- Requirements
- A qualifying business must be an eligible small or medium-sized business with a valid legal entity and a valid taxpayer ID, business license number, or other government-issued corporate identification. Shell companies without employees, sole proprietorships, state-owned entities, and travel intermediaries are ineligible. The business must designate a travel manager with a Choice Privileges account, register its corporate account, and register or validate authorized travelers’ Choice Privileges accounts. Travelers must be authorized for business travel and book while acting within the scope of employment. Enrollment is free
- there are no contracts or minimum stays.
- Valid regions
- United Statesbrand team
- Where it applies
- Worldwidebrand team
Conditions
- Minimum spend
- There is no minimum stay requirement. No minimum booking amount is stated.brand website ↗
Exclusions
- Not included
- The discount applies only to rack or standard qualifying rates. Excluded rates include promotional, commissionable, complimentary, bartered, group, group-discount, layover, crew, and employee rates, as well as previously negotiated rates, event space, room blocks, group events, and stays or rates negotiated in advance. Taxes, resort or destination fees, other fees, service charges, gratuities, incidentals, and other non-qualifying purchases or charges are excluded. Some properties or brands may also be excluded.brand website ↗
Redemption
- How to redeem
- Booking linkbrand website ↗
- Steps
- No separate rate or promo code is specified. Authorized users must book through the Business Direct site to access the program rates.
- 1. Sign in to or join Choice Privileges.
- 2. Register the business and its travelers in Business Direct.
- 3. Book directly on ChoiceHotels.com through Business Direct. Reservations must be made through the Business Direct site to qualify.
Limits & stacking
- Per customer
- 2 roomsbrand team ↗
- Combines with other offers
- Yesbrand team
Offer specifics
- What can it combine with?
- Nobrand team
- Enrollment access
- Enrolled businesses can register authorized employees to use the program and book hotel stays through the Business Direct site. The business must designate at least one travel manager, who administers the corporate account and authorized users and can manage travel policies. The travel manager needs a Choice Privileges account, and travelers need Choice Privileges accounts to book through the program.brand website ↗
- Cancellation rules
- 100% refund 24 hours before checkinbrand team ↗
- Room types
- Allbrand team ↗
- Discount details
- The discount is based on the business’s completed qualifying nights in a calendar year: 10% for 0–49 nights, 12% for 50–249 nights, and 15% for 250 or more nights. It applies to the qualifying rack or standard rate, described in the terms as the best available rate—not to other rate types. Some properties or brands may be excluded. Taxes, fees, service charges, gratuities, incidentals, and other non-qualifying charges are excluded. A higher tier applies after the required nights are completed; bookings made before the tier increase retain the lower discount.brand website ↗
Questions shoppers ask
How much is the Business Direct discount?
10% for 0–49 qualifying nights per calendar year, 12% for 50–249, and 15% for 250 or more, off qualifying rack or standard rates.
Does it cost anything to enroll?
No. Enrollment is free, with no contracts or minimum stays.
Who qualifies?
Eligible US small or medium-sized businesses with a valid legal entity and tax ID or similar. Sole proprietorships, shell companies without employees, state-owned entities and travel intermediaries are not eligible.
How do we book the discounted rate?
Join Choice Privileges, register the business and travelers in Business Direct, then book through the Business Direct site. No promo code is needed.
Are taxes and fees discounted?
No. Taxes, resort or destination fees, service charges, gratuities and incidentals are excluded.
Which rates are excluded?
Promotional, commissionable, complimentary, group, layover, crew, employee and previously negotiated rates, among others. WoodSpring Suites is excluded, and some other properties or brands may be.
When does a higher tier apply?
After the required nights are completed in the calendar year. Bookings made before the tier increase keep the lower discount.
Do travelers earn Choice Privileges points?
Points may be earned on eligible stays; travelers need a Choice Privileges account to book through the program.